Timeshare companies are businesses with a talented sales team motivated by commission; it is no surprise they are not above using well-crafted sales strategies based on human psychology to sell a fantasy lifestyle, not just vacation property, for increased commission. They intentionally create an alluring image of luxurious resorts and idyllic vacations, exploiting the emotional appeal of owning a “home away from home” to entice potential buyers. The enticement of a timeshare begins with the assurance of access to a dream vacation and extravagant getaways presented during your sales presentation.
Behind the smoke screen of glamorous brochures and enticing presentations are crafted sales strategies deeply rooted in understanding human psychology. Every element, from the atmosphere of the salesroom to each word of the presentation, is planned to appeal to the minds of potential owners. These details are not accidental; they result from years of research about what makes people tick, what compels them to engage, and, most importantly, what gets them to say “yes.”
Creating a “Yes” Atmosphere
At the core of every timeshare presentation is the art of persuasion, which serves as the primary weapon in a salesperson’s repertoire. The overarching aim is to position the timeshare not as a mere luxury but as an essential part of one’s lifestyle, even if that means elaborating on the benefits of owning a timeshare or diminishing the fine print of ownership, such as increasing fees and limited availability.
Timeshare developers host extensive training for their salespeople to master the intricacies of human behavior and how to use that in closing a deal and increasing their commission. Tactics such as appealing to their future family, extending the presentation to exhaust the guests, and scheduling presentations at desirable locations are often used.
The setting of the presentation also plays a substantial role in persuasion. It often takes place in grand venues, with every detail meticulously curated. The decorations, background music, and even the choice of refreshments all create a comfortable environment and make the potential buyer more receptive to the persuasive techniques at play.
Creating a Sense of Urgency
Urgency is another psychological trigger used in sales tactics. People who believe they might miss out on a valuable opportunity are more likely to make impulsive decisions. Some examples of this would be using limited-time offers that are only available if you sign up by the end of the presentation or gifting a free vacation after you sign a contract to purchase a timeshare. Some of these sales strategies could diminish the time of the rescission period, giving “new owners” minimal time to change their minds or leave little time for research.
Another strategy involves presenting the timeshare as a scarce commodity. Salespeople might suggest that only a few units are left or that the property is in high demand. This perceived scarcity can create a fear of missing out, driving attendees to act quickly.
Cause for Cancellation
While high-pressured sales tactics are not criminal and may leave you with buyer’s remorse, some promises made during that presentation can give owners an actionable way out of their unwanted timeshare contract due to deliberate misrepresentation. If you believe you have been a victim of misrepresentation from your timeshare company, promised monetary value with timeshare ownership, equity or investment in the company, ownership access, tax credit, or anything similar, you have options!
Working with a company that specializes in exiting timeshare contracts can help ensure you can cancel your contract effectively. There are timeshare cancellation companies that offer no-money upfront options to help ease the burden that could have been caused by carrying an unwanted timeshare contract for years.
Timeshare Legal is a professional, full-service timeshare cancellation company. We aim to start the timeshare exit process for you without any upfront cost. Start with our online assessment to see if you qualify for a timeshare cancellation, or contact us directly to schedule a free, no-obligation consultation.
